This photo heavy piece was created with a dual purpose. Primarily, it was mailed to current season ticket holders with the purpose of retaining the franchise’s core of support. It was also meant to be an attractive piece that highlighted the team’s young and promising players. The hope was that fans would hold on to the piece and seek player signatures turning it into a commemorative keepsake. The informational materials were threaded into the brochure and were easily removable from the visual focus/keepsake portion.

Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign.