Shot on a Canon 7D 1.6x crop sensor. Canon 50mm f1.8, Sigma 10-20mm f/4-5.6 at 10mm, and Canon 28-135mm f/3.5-5.6 at around 35mm. Scouting mission on my lunch break around 1:30pm on May 21, 2013. My plan is to go back one weekend morning and catch a sunrise or a sunset at dusk.
21 May 2013.
18 May 2013.
Took a day off after being gone for almost a week for work. Beautiful day so my son and I hit the zoo.
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18 May 2013.
Recently, a good friend of mine sent me an email asking for design advice. I was flattered that he reached out to me and then briefly thought about how to respond given the vastness of his inquiry. Before I knew it I had written a lengthy email filled with important nuggets from my personal design philosophy, useful links and an invitation to bounce ideas off of me at any time.
Tonight it occurred to me that along the way I have saved up quite a few pieces of advice for designers just starting out, with a few years of experience, or looking to push past a development plateau. Obviously, I linked him to Good F-cking Design Advice, obviously. Some of the suggestions below were in my email, some came to me after I had hit send. Here they are:
1. Have a concept before you start pushing pixels, you’ll work 3-times more quickly. This took me years to start doing regularly, and now it’s my process. I’m a pen and paper guy, that helps me get my plan together and allows for freedom of exploration. Not only sketching for layouts and logo comps, but creating timelines and mind maps for mini-documentaries.
2. Listen to feedback, consider it, then very possibly disregard it to follow your instinct. You have to trust your decisions. This is especially important for editors of any kind. Decisiveness isn’t natural for some, so hone it.
3. Your first idea isn’t always your best. Scrap or set aside your first draft and push through to find the possibly better 2nd or 3rd idea. Time will be the enemy of this pursuit. Stay up later.
4. Clearly communicating is your #1 goal, everything else is secondary to that. Keep it simple. Your job is done when there is nothing left to subtract.
16 May 2013.
esigners who have interacted with corporations have undoubtedly also interacted with, or otherwise had their potential creativity stifled by branding guidelines. These ‘necessary evil’ documents range anywhere from 5-to-infinity pages and lay out the rules and regulations in dealing with a given company’s trademark (or logo) and name.
Here’s the problem: If you haven’t updated your branding guidelines in the last 2-3 years your brand is in all likelihood severely outdated and suffering in today’s marketplace as a result.
Furthermore, the fact that you’re bustin’ my chops about my having placed another design element less than the mandated 3/4″ clear of your logo is a draaag, bro. Loosen up.
Brand Managers need to think about and convince their c-levels that adapting a more flexible branding system is the future. What I mean is, find a way to write into your guidelines that they aren’t 100% rigid.